Kenzo Parfums launched the Kenzo Poppy Parade in 2016, held every 21st of June to celebrate the Summer Solstice and the International Music Festival. After Paris and Berlin it was Rome’s turn.
Kenzo Poppy Day: the idea is to reinterpret the poppy, the iconic symbol of the Maison, in an innovative, modern and urban key and once again affirm the values of Flower by Kenzo.
The capital was the setting for a series of initiatives around the city. The most famous beauty influencers in the world enjoyed a guided tour through the streets of Rome aboard the Poppyvespa and Poppyape.
Influencers, giant poppies, a “band” that seems traditional but is not, were the protagonists of a flashmob that offered the city a spontaneous and unexpected performance on the Spanish Steps and a parade through the main streets of the center
.The evening continued with a private party on the Kenzo Poppy Terrace – Il Palazzetto di Vicolo del Bottino – with the enthralling Dj set of the Berlin-based Senay. A unique, summer and carefree location and atmosphere for excellence, ideal for celebrating the real star of the evening: the iconic poppy.
